Pretty Damn Creative is a brand strategy consultancy for DTC and wellness brands that refuse to be boring.

Founded by Michelle Luchansky, PDC exists because too many brands are optimizing for best practices instead of what makes them distinctly human. The result? A sea of sameness where everyone sounds professional and no one sounds memorable.

We take a different approach.

Through curator-led brand interventions, we help founders excavate what's already true about their brand, edit out the noise, and exhibit what makes them impossible to ignore. No templates. No trend-chasing. Just strategy rooted in who you actually are.

Michelle brings 20 years of experience in brand strategy, change management, and customer experience design. She's led brand for companies scaling fast, built strategies for founders tired of blending in, and learned that the best brands aren't the loudest or the prettiest. They're the clearest.

Based in Salt Lake City. Working with brands everywhere.